- 闵庆飞;季绍波;曲刚;
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
2008年03期 257-264页 [查看摘要][在线阅读][下载 339K] [下载次数：1001 ] |[网刊下载次数：0 ] |[引用频次：79 ] |[阅读次数：2 ] - 邱凌云;李东;
As one of the most widely accepted adoption models in information systems research, the technology acceptance model (TAM) focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs: trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.
2008年03期 265-272页 [查看摘要][在线阅读][下载 333K] [下载次数：982 ] |[网刊下载次数：0 ] |[引用频次：46 ] |[阅读次数：2 ] - 李源泉;齐佳音;舒华英;
The technology acceptance model (TAM) is an important tool in information technology research. Many scholars have applied the classical TAM to various research domains. However, the relationships between variables in these TAM models are not strongly desired. Thirty-four articles selected from international journals were analyzed to show that most of the relationships in the classical TAM are significant, but the stabilities of these relationships differ. The significant positive relationships between perceived ease of use and its independent variables are more stable than the others. Various factors can strengthen or weaken these relationships.
2008年03期 273-278页 [查看摘要][在线阅读][下载 321K] [下载次数：195 ] |[网刊下载次数：0 ] |[引用频次：23 ] |[阅读次数：0 ] - 杨庆;黄丽华;徐运杰;
Lack of trust is one of the most important obstructions to consumers’ acceptance of e-commerce. With the increase of companies going online from offline, trust transfer has been found between offline presence and online presence. By applying the entitativity theories, this study empirically tested the trust transference from offline presence to online presence and addressed the underlying reasons through a questionnaire investigation on the customers of Lianhua supermarkets and Lianhua OK online supermarkets. Process integration was used as a useful means to promote this transfer process. For a click-and-mortar company such as Lianhua Group, its established offline trust is one of the major sources contributing to its initial online trust building. The results from this study suggest a new way to enhance e-commerce acceptance.
2008年03期 279-286页 [查看摘要][在线阅读][下载 980K] [下载次数：661 ] |[网刊下载次数：0 ] |[引用频次：41 ] |[阅读次数：3 ] - 何德华;鲁耀斌;周德翼;
Electronic commerce is becoming increasingly important in business, but lack of intention to purchase has become a main barrier in the development of electronic commerce. Thus, effective measures are needed to promote consumers’ intentions to purchase in online consumer to consumer (C2C) stores. This paper postulates that five factors, the perceived ease of use of the website, perceived usefulness of the website, vendor competence, introduction and recommendations of third parties, and vendors’ attitude toward customers, influence consumers’ intentions to purchase in online C2C stores and this intention directly leads to their action to purchase from online C2C stores. The structural equation modeling (SEM) method was used to analyze empirical data, supporting these hypotheses except for the effect of vendor competence.
2008年03期 287-292页 [查看摘要][在线阅读][下载 345K] [下载次数：1688 ] |[网刊下载次数：0 ] |[引用频次：40 ] |[阅读次数：3 ] <正>Harvard University President Drew Gilpin Faust visited Tsinghua on March 26, 2008 and delivered a speech in theTsinghua Global Vision Lectures series. Tsinghua University President Gu Binglin discussed wider cooperation with Harvard in economics, management
2008年03期 292页 [查看摘要][在线阅读][下载 192K] [下载次数：26 ] |[网刊下载次数：0 ] |[引用频次：0 ] |[阅读次数：0 ] - 石琳;王刊良;
The widespread use of Internet accelerates the rapid development of business to customer electronic commerce. To reduce information overload and help their customers to make better purchase decisions, e-commerce websites are beginning to use online recommendations. This paper compares the effectiveness of three types of online recommendations, the personalized recommendation, best sellers, and consumers’ reviews, which are widely used in e-commerce. This research used a laboratory experiment combined with a questionnaire. This paper also establishes an integrated model of the facts that influence recommendation effectiveness.
2008年03期 293-299页 [查看摘要][在线阅读][下载 364K] [下载次数：94 ] |[网刊下载次数：0 ] |[引用频次：2 ] |[阅读次数：0 ] - 褚燕;黄丽华;
Based on the theory of task-technology fit and literature review of mobile technology acceptance, a research model is presented based on the features of mobile technologies and the actual usage of mobile applications in business environments, which identifies the characteristics of mobile applications and fitting tasks. An exploratory case is studied to understand how ABC Company, Hong Kong, utilizes mobile selling applications in their sales management process. This study gives some managerial suggestions for enterprises to successfully use mobile applications.
2008年03期 300-305页 [查看摘要][在线阅读][下载 641K] [下载次数：76 ] |[网刊下载次数：0 ] |[引用频次：9 ] |[阅读次数：0 ] - 张楠;郭迅华;陈国青;
Two classical theories, the technology acceptance model (TAM) and the innovation diffusion theory (IDT), were integrated into a model for analyzing individual information technology (IT) adoption behavior. In this IDT-TAM framework, the perceived characteristics of innovation are categorized as subjective evaluation, objective conditions, and interaction factors. The cognitive mechanisms that drive user IT acceptance are analyzed based on the patterns through which these characteristics influence individual user IT adoption behavior. The model was tested using an empirical survey regarding the adoption and use of e-mail in China. Results from a structural equation model analysis illustrate that the model provides meaningful insights for understanding, explaining, and predicting the IT adoption behavior of Chinese users.
2008年03期 306-311页 [查看摘要][在线阅读][下载 344K] [下载次数：295 ] |[网刊下载次数：0 ] |[引用频次：15 ] |[阅读次数：0 ] - 张胜;赵珏;谭伟伟;
To get a better understanding of user behavior towards online learning systems, the technology acceptance model (TAM) was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS was conducted to collect research data with a total of 121 usable responses. The results support the motivational model and show that the explained variance of online learning system use behavior is 71.3% higher than that of the original TAM explanation.
2008年03期 312-317页 [查看摘要][在线阅读][下载 330K] [下载次数：287 ] |[网刊下载次数：0 ] |[引用频次：19 ] |[阅读次数：0 ] - 吴春明;赵晶;夏靓;朱镇;
Organizations differ significantly in their inclination to deploy information technology (IT). The factors that determine the organizational inclination to deploy IT need to be classified to help firms formulate an appropriate e-strategy. This paper discusses a framework that explains the influence of internal factors on IT adoption. The framework is based on quantitative data on IT adoption from 95 firms in China. The results highlight that the internal factors of leadership, organizational learning, and IT resources positively impact IT adoption. The study also shows that these factors are correlated.
2008年03期 318-322页 [查看摘要][在线阅读][下载 295K] [下载次数：113 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] <正>The Copenhagen Business School Case Competition 2008 has closed on March 1, 2008. Tsinghua team, made up of four SEM senior students, Tang Tang, Yuan Shuai, Zhang Chuan, and Ma Yuan went to the final round and won the second place in the competition which 12 undergraduate teams from world leading business schools partici-pated in.
2008年03期 322页 [查看摘要][在线阅读][下载 193K] [下载次数：20 ] |[网刊下载次数：0 ] |[引用频次：0 ] |[阅读次数：0 ] - 杨小平;付静;
The increased use of information technologies has led to more research on information technology/information system (IT/IS) adoption and decision-making behavior in small businesses to improve information utilization. This paper presents an extensive review of the literature on IT/IS adoption to identify the key factors affecting small businesses based on comparison analysis. The review identifies the current interest in the adoption of Internet based IT and points out that the factors affecting different stages of the business lifecycle and research variables should be selected in terms of the different technology types. Especially, the review emphasizes the characteristics of external openings on the network in the research on e-commerce adoption. Future studies should focus on IT/IS adoption and implementation in small and medium-sized businesses during the development of small and medium-sized industrial clusters and specialty towns.
2008年03期 323-328页 [查看摘要][在线阅读][下载 378K] [下载次数：87 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] - 刘咏梅;卢鸿剑;胡军华;
Conflicting results from previous research relating information technology (IT) investments and firm performance suggest that there is no direct relationship between IT investments and firm performance. The resource-based view (RBV) of the firm is introduced as a research tool to examine how IT resources and capabilities affect firm performance. A theoretical rationale model is then used to investigate the relationship between IT investment and firm performance. The IT capability is assumed to be an important moderator variable rather than a mediator variable linking IT investments to firm performance, while the time period, the firm size, and the industry type, all recognized as factors influencing performance, are treated as control variables. The model and hypotheses are verified by sample data from leading IT firms in China. The data confirms the moderating effect of the IT capability.
2008年03期 329-336页 [查看摘要][在线阅读][下载 347K] [下载次数：89 ] |[网刊下载次数：0 ] |[引用频次：3 ] |[阅读次数：0 ] -
<正>Seventeen Tsinghua professors were recently selected as Ministry of Education Changjiang Scholars. Twelve of the professors were specially appointed and five were selected as lecturers. Tsinghua ranked first this year among Chinese universities for the number of its professors who were selected as Changjiang Scholars.
2008年03期 336页 [查看摘要][在线阅读][下载 193K] [下载次数：12 ] |[网刊下载次数：0 ] |[引用频次：0 ] |[阅读次数：0 ] - 毕新华;余翠玲;
In order to examine the problem of how to improve the use of information technology (IT) in enterprises, this paper makes an exploration from the perspective of organizational absorptive capacity. We propose the concept of IT absorptive capacity from an organizational level. A dynamic process model is developed to further analyze IT absorption. IT absorptive capacity of this process is embodied as six forms: identification, adoption, adaptation, acceptance, infusion, and knowledge management. By means of questionnaire surveys of 76 Chinese enterprises, the main factors that favor or disable the capacity of each stage are discovered. Using the method of system dynamics, a conceptual model of IT absorptive capacity is developed to analyze the action mechanism of the factors in detail. The model indicates that the critical factors are embodied in the aspect of management. Furthermore, it demonstrates that IT absorption is a spiral process, during which IT absorptive capacity evolves dynamically and, consequently, promotes IT use.
2008年03期 337-343页 [查看摘要][在线阅读][下载 393K] [下载次数：131 ] |[网刊下载次数：0 ] |[引用频次：14 ] |[阅读次数：0 ] - 粟婕;邵培基;方佳明;
Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.
2008年03期 344-347页 [查看摘要][在线阅读][下载 276K] [下载次数：147 ] |[网刊下载次数：0 ] |[引用频次：6 ] |[阅读次数：0 ] - 董小英;刘倩倩;尹德志;
The alignment between information systems (IS) and business strategy along with its implications for perceived IS effectiveness and business performance is an important question, which is rarely studied in China. Based on an empirical study, this paper summarized the significance of IS strategic alignment and its impact on business performance. This study also measured business strategy, information system strategy, and information system strategic alignment, built a conceptual model to describe the relationship between these factors, and investigated their implications for information system performance and business performance. A structural equation model was employed to test the conceptual model. Analyses of data gathered in a survey indicate that information system strategic alignment is a better predictor of business performance than business strategy or information system strategy alone, although business strategy can significantly influence business performance.
2008年03期 348-354页 [查看摘要][在线阅读][下载 336K] [下载次数：465 ] |[网刊下载次数：0 ] |[引用频次：16 ] |[阅读次数：2 ] - 马晓峰;刘鲁;李静;崔德刚;
This paper describes how Chinese companies can enhance their competitive advantage through implementing enterprise information systems (EIS). The reference framework combines strategic information system alignment and dynamic capabilities perspectives. EIS implementations were analyzed in eight companies (four in China and four in Europe). Recommendations derived from this analysis can be used by Chinese EIS practitioners to effectively enhance organizational competitiveness through EIS implementation. The results show that Chinese companies must achieve a strategic alignment between their business strat- egy and EIS strategy and then they should facilitate EIS implementation by effectively designing managerial processes and learning mechanisms.
2008年03期 355-361页 [查看摘要][在线阅读][下载 305K] [下载次数：165 ] |[网刊下载次数：0 ] |[引用频次：8 ] |[阅读次数：0 ] - 朱岩;李岩;钱宇;陈剑锋;陈剑;
Retailing is an important component of every country’s economic system. The current status and developments in the informization of Chinese retail industry were investigated by using questionnaires and interviews to survey 139 retailers throughout China. The investigation shows that Chinese retailers are in the initial informization stage, and can be classified into different types with corresponding informization characteristics. In addition, the survey identified the key problems faced by retailers in the initial stage. Developments in the information technology field were analyzed to identify the key technologies that Chinese retailers should focus on during the informization process. The investigation also shows that the retailers have not arrived at a consensus about information technology adoption, and thus hesitate to use new information technologies, such as the radio frequency identification.
2008年03期 362-367页 [查看摘要][在线阅读][下载 449K] [下载次数：121 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] - 唐倩;黄京华;
Web sites are very important and companies can attract customers by promoting various features of the web site. This paper presents an analysis of the relationship between web site functions and firm performance. A research model based on the DeLone and McLean (D&M) model and customer service life cycle (CSLC) theory was used to investigate the impact of web site functions on e-business success. The research model considers web site functions, web site use, customer satisfaction, and firm performance. According to the CSLC theory, there are three stages in a customer service life cycle. Therefore, the web site functions are divided into three stages: requirements, acquisition, and ownership. The functions in each stage serve to encourage usage and thus, enhance customer satisfaction and firm performance. The theoretical model and hypotheses were tested using data collected from 72 wholesale and retail firms in China using the partial least squares (PLS) method. The results suggest that web site functions in the acquisition stage have the strongest impact on web site use and that the improvement of customer satisfaction can significantly increase firm performance.
2008年03期 368-373页 [查看摘要][在线阅读][下载 312K] [下载次数：325 ] |[网刊下载次数：0 ] |[引用频次：7 ] |[阅读次数：0 ] - 曲刚;季绍波;闵庆飞;
Manufacturing organizations must know how to deal with uncertainty, manage environmental impact, effectively coordinate with suppliers, and use information technology (IT) to support coordination. Applying cybernetics and information processing theories, this study explores the relationship between organizational environment, inter-organizational coordination, IT support, and the effectiveness of interorganizational coordination. Using the case study method, data was collected from six manufacturing firms in China. The results show that inter-organizational system adoption is affected by organizational environment and is related to the management of inter-organizational coordination. Coordination and IT application affect the performance of inter-organizational coordination.
2008年03期 374-382页 [查看摘要][在线阅读][下载 426K] [下载次数：81 ] |[网刊下载次数：0 ] |[引用频次：3 ] |[阅读次数：0 ] - 安利平;严建援;仝凌云;
Web services use an emerging service-oriented architecture for distributed computing. Many organizations are either in the process of adopting web services technology or evaluating this option for incorporation into their enterprise information architectures. Implementation of this new technology requires careful assessment of the needs and capabilities of an organization to formulate adoption strategies. This paper presents a methodology for web services adoption based on technology adoption theory and business process analyses. The methodology suggests that strategies, business areas, and functions within an organization should be considered based on the existing organizational information technology status during the process of adopting web services to support the business needs and requirements.
2008年03期 383-389页 [查看摘要][在线阅读][下载 387K] [下载次数：106 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] - 齐险峰;蓝伯雄;郭震威;
Increasing importance has been attached to the value of information technology (IT) infrastructure in today’s organizations. The development of efficacious IT infrastructure capability enhances business performance and brings sustainable competitive advantage. This study analyzed the IT infrastructure capability in a holistic way and then presented a concept model of IT capability. IT infrastructure capability was categorized into sharing capability, service capability, and flexibility. This study then empirically tested the model using a set of survey data collected from 145 firms. Three factors emerge from the factor analysis as IT flexibility, IT service capability, and IT sharing capability, which agree with those in the conceptual model built in this study.
2008年03期 390-394页 [查看摘要][在线阅读][下载 325K] [下载次数：84 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] - 侯伦;唐小我;
The customer value, the key problem in customer relationship management (CRM), was studied to construct a gap model for dual customer values. A basic description of customer values is given, and then the gaps between products and services in different periods for the customers and companies are analyzed based on the product or service life-cycle. The main factors that influence the perceived customer value were analyzed to define the "recognized value gap" and a gap model for the dual customer values was constructed to supply companies with a tool to analyze existing customer value gaps and improve customer relationship management.
2008年03期 395-399页 [查看摘要][在线阅读][下载 342K] [下载次数：120 ] |[网刊下载次数：0 ] |[引用频次：22 ] |[阅读次数：0 ] - 殷国鹏;陈禹;
This paper mainly analyzes how a firm assimilates information technology (IT) into organization work processes by restructuring the IT functions. Knowledge integration and organization coordination theory are used to build a conceptual research model to investigate the IT organizational transformation in Digital China as a case study. Then results indicate that the firm can integrate the individual knowledge of the senior executives, business managers/users, and IT professionals across the firm into the organizational knowledge through the IT organizational transformation, to effectively assimilate the information technology into the organizational business and decision-making processes.
2008年03期 400-407页 [查看摘要][在线阅读][下载 496K] [下载次数：101 ] |[网刊下载次数：0 ] |[引用频次：8 ] |[阅读次数：0 ] - 曾庆丰;陈文波;黄丽华;
In the era of Internet economics, e-business has become one of the most important strategic factors for enterprise development, so theoretical systems are needed to help enterprises develop e-business transformation strategies. A review of enterprise transformation theory identified five critical organization dimensions of e-business transformation, corporate strategy and vision transformation, organizational structure, product and market transformation, business process transformation, and corporate culture transformation. An e-business transformation process model was developed based on the five dimensions. This model can help enterprises to more effectively implement e-business transformation strategies.
2008年03期 408-413页 [查看摘要][在线阅读][下载 317K] [下载次数：266 ] |[网刊下载次数：0 ] |[引用频次：6 ] |[阅读次数：0 ] <正>Tsinghua University School of Economics and Management (Tsinghua SEM) was awarded accreditation from the European Quality Improvement System (EQUIS) in the end of February 2008. This makes Tsinghua SEM, the first
2008年03期 413页 [查看摘要][在线阅读][下载 253K] [下载次数：48 ] |[网刊下载次数：0 ] |[引用频次：0 ] |[阅读次数：0 ] - 毛基业;宋文墨;
The internal development and outsourced development of information systems have been studied intensively, but little research has been conducted on the joint development mode. This paper describes the benefits and problems encountered in the joint development of accounting management information systems based on a real case. The case illustrates some distinct advantages, such as full control over the development schedule, the flexibility with resource allocation, and insurance for sustained active participation by the end-users. However, this development mode also involves potential problems, e.g., potential conflicts arising from diverse backgrounds and cultures of the various stakeholders and challenges to manage personnel from outside partners.
2008年03期 414-419页 [查看摘要][在线阅读][下载 312K] [下载次数：249 ] |[网刊下载次数：0 ] |[引用频次：1 ] |[阅读次数：0 ] - 张谦;邵培基;方佳明;
In recent years, with the advancement of information technology and its application in survey activities, web surveys have not only greatly developed, but have also encountered many problems in China. An analysis of domestic research is important for better understanding of web surveys, to guide further research and application. This paper gives a bibliometric analysis of 120 domestic articles on web surveys from 1998 to 2006, on publication growth, author and organization distribution, journal distribution, and re- search subjects. Research on web surveys in China should make progress comparable with research abroad in comparative studies, specific studies, and technical application studies.
2008年03期 420-424页 [查看摘要][在线阅读][下载 2055K] [下载次数：97 ] |[网刊下载次数：0 ] |[引用频次：3 ] |[阅读次数：0 ] -
<正>Tsinghua Science and Technology (Tsinghua Sci Technol), a comprehensive academic journal sponsored by Tsinghua University, is published bimonthly. This journal aims at presenting the up-to-date scientific achievements
2008年03期 425页 [查看摘要][在线阅读][下载 609K] [下载次数：10 ] |[网刊下载次数：0 ] |[引用频次：0 ] |[阅读次数：0 ] 下载本期数据