邱凌云;李东;

• 1:Guanghua School of Management Peking University
• 2:Guanghua School of Management Peking University
• 3:Beijing 100871 China
• 4:Beijing 100871 China

摘要(Abstract)：

As one of the most widely accepted adoption models in information systems research, the technology acceptance model (TAM) focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs: trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.

关键词(KeyWords)：

Abstract:

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基金项目(Foundation):

作者(Authors): 邱凌云;李东;

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