Tsinghua Science and Technology

2009, v.14(03) 383-389

[打印本页] [关闭]
本期目录(Current Issue) | 过刊浏览(Past Issue) | 高级检索(Advanced Search)

National and Cultural Differences in the C2C Electronic Marketplace: An Investigation into Transactional Behaviors of Chinese, American, and French Consumers on eBay
National and Cultural Differences in the C2C Electronic Marketplace: An Investigation into Transactional Behaviors of Chinese, American, and French Consumers on eBay

朱岩;李岩;Mathieu Leboulanger;

摘要(Abstract):

With the Internet connecting every part of the world, electronic marketplaces provide a world-wide transaction platform for global businesses. However, consumers from different countries demonstrate distinct purchasing behaviors online. This study uses eBay as the consumer-to-consumer electronic marketplace to investigate the eBay mechanisms and purchasing habits of consumers from the United States, France, and China to evaluate the effects of cultural and national differences on purchasing habits. This study uses data on national transactions and reputation profiles of sellers gathered from eBay.com, eBay.fr, and eBay.com.cn, including both cross-sectional data and panel data to provide a comprehensive comparison of cultural behavior in the trading process as well as the influence of eBay's reputation management system on online pricing in these three countries. Significant differences confirm that purchasing behavior differs in various national consumer-to-consumer electronic marketplaces and the importance of cultural behavioral patterns.

关键词(KeyWords):

Abstract:

Keywords:

基金项目(Foundation): Supported by the National Natural Science Foundation of China(No. 70872059)

作者(Authors): 朱岩;李岩;Mathieu Leboulanger;

参考文献(References):

扩展功能
本文信息
服务与反馈
本文关键词相关文章
本文作者相关文章
中国知网
分享